From Hollywood to Bollywood! Students will examine event and
entertainment marketing in an online course with a focus on
comparing the film industries in the USA and India.
Travel will include a stopover in Los Angeles en route to Mumbai,
India. The focus in Los Angeles area will be on the film
production industries in Hollywood. Students will visit
company executives and government officials in both Hollywood and
Bollywood and explore the complex and busy cultural aspects of
India. Note the travel for this course is still being
investigated and the specific sites and locations may change
slightly. Check this site for further details as the course
develops.
Course:
Event Marketing (MKT 3309)
Professors:
Dr. Iris Mohr
Course Dates:
Fall 2013 ‐ Distance Learning Course (Online) with travel January
7-20, 2014
Prerequisite:
MKT 3301 (Principles of Marketing)
Credit Hours:
3 credit hours
Program Fee:
The Program Fee, NOT INCLUDING AIRFARE, is expected to be
approximately $1,700. The fee includes lodging, breakfasts, local
transportation, business site visits, cultural visits and airport
transfers. This does not include tuition, flights to India, some
meals and personal expenses.
Application Deadline:
Applications are OPEN