To earn their Bachelor of Science Degree
in Marketing, students complete 124 credits, including core and
major-sequence credits, as outlined below. Students also have their
choice of electives. For more information about courses, please see
The Peter J. Tobin College of Business section of our Undergraduate
Bulletin.
Common Core
| PHI | 1000C, 2220C, 3000C | Philosophy | 9 |
| ECO | 1301, 1302 | Economics | 6 |
| ECO | Elective | Economics | 3 |
| DNY | 1000C | Discover New York | 3 |
| HIS | 1000C | History | 3 |
Language/
Culture | | | 6 |
| SPE | 1000C | Speech | 3 |
| ENG | 1000C, 1100C | English | 6 |
| ENG | Elective | English | 3 |
| MTH | 1320 | Math | 3 |
| SCI | 1000C | Science | 3 |
| THE | 1000C | Theology | 3 |
| THE | One course from 2200-2800 | Theology | 3 |
| THE | 3305 | Theology | 3 |
| | Liberal Arts/General | Elective | 0-9 |
Basic Business Core — 39-46
Credits
The Basic Business Core varies by major. For more
information,
please contact Assistant Dean Michele Dell’Anno at (718) 990-1664;
dellannm@stjohns.edu
Business Core Marketing Courses
| MKT | 3311 | Consumer Behavior | 3 |
| MKT | 3311 | Marketing Research | 3 |
Marketing Professional
Electives — 15 Credits
(From the following:)
| MKT | 3305 | Advertising | 3 |
| MKT | 3306 | Sales Promotion | 3 |
| MKT | 3307 | Principles of Retailing | 3 |
| MKT | 3308 | Principles of Direct Marketing | 3 |
| MKT | 3309 | Event Marketing | 3 |
| MKT | 3310 | Sales Management | 3 |
| MKT | 3315 | Product Management | 3 |
| MKT | 3317 | International Marketing | 3 |
| MKT | 3320 | Service Marketing | 3 |
| MKT | 3321 | Financial Services | 3 |
| MKT | 4305 | Advertising/Marketing Research Project | 3 |
| MKT | 4306 | Advertising Project | 3 |
| MKT | 4316 | Marketing Management and Policies | 3 |
| MKT | 4318 | Export-Import Marketing | 3 |
| MKT | 4350 | Marketing Seminar | 3 |
| MKT | 4399 | Marketing Internship | 3 |
| IB | 3341 | Principles of International Business | 3 |
| LAW | 4314 | Government and Business | 3 |