By gaining knowledge and skills in a cross-section of
marketing-related business disciplines and topics, you will develop
competencies and a basic understanding of business. You will also
learn how to apply your knowledge and talents effectively and to
make value-based business decisions.
Students are prepared
to:
- Perform economic global analyses, accounting
systems control and use technology tools to achieve
cost-effectiveness.
- Write business plans, determine market needs
and construct integrated marketing campaigns.
- Become outstanding marketing managers who are
familiar with cutting edge human resources and development
theories.