The undergraduate program in Marketing prepares students for
marketing-management or professional marketing positions in
business organizations. Students are taught the basic concepts and
skills needed to practice marketing in modern markets. Some of the
skills taught include strategic planning, product, and market
planning, pricing, distribution, advertising, promotion, product
development and research skills. The importance of cultural,
social, personal and psychological factors is emphasized in
explaining the dynamics of the domestic and global exchange
process. Principles of ethics pervade all course offerings as
reflected in the Vincentian tradition of the University.
The program will prepare graduates to:
Demonstrate the ability to apply the
competencies of the discipline.
- Describe and illustrate the broad scope, concepts and
analytical tools of Marketing.
- Identify secondary data sources, develop scientific
questionnaires, and apply statistical sampling techniques to
analysis and evaluation of marketing information.
- Research sources and techniques.
- Leverage Technology.
- Demonstrate recognition and understanding of moral, ethical and
professional codes of conduct.
Demonstrate recognition and understanding
of broad business competencies.
- Describe the financial reporting process and how accounting
systems control business operations.
- Describe the importance of economic analysis on the global and
- Recognize market needs and develop new markets.
- Apply management and human resources development theories to
human resource issues and organizational problems.
- Use office productivity software (data bases, presentation
graphics, word processing, spread sheets, and Internet research)
effectively and efficiently.
- Identify sources of capital, and analyze the impact of
participation in the global capital markets.
- Describe the legal and regulatory environment and analyze the
impact of changes in relevant requirements, constraints, and
- Describe the use of statistical techniques to analyze business
data and discern relationships.
- Formulate an effective business plan for an organization.
Apply business knowledge, skills, and
values effectively in a variety of settings.
- Conduct research using primary and secondary sources.
- Write cohesively organized material with consistently correct
grammar and mechanics in a style appropriate to the issue.
- Deliver effective presentations that engage the entire
- Communicate and exchange information within a meaningful
context and with appropriate delivery so that it is understood by
individuals with diverse capabilities and interests.
- Motivate individuals and groups to achieve results.
- Demonstrate capability to give and receive appropriate feedback
in a team situation.
- Link data, knowledge, and insight from various disciplines to
provide information for decision-making.
- Describe the effects of technology on the broader business
environment and determine how new technologies should best be
incorporated into organizations.
- Determine the nature of a situation, analyze available
statistical data, and decide on the principles and techniques
needed to solve problems or make judgments.
Demonstrate an understanding of
professional responsibility, ethical obligations and social
- Identify the ethical considerations and legal ramifications of
a business decision and propose a course of action for individuals
- Describe the appropriate action to take in an ethically
- Identify local, national and global current events and
understand their ethical impact on society and business.
- Describe how an individual or a firm maintains a reputation for
excellence in the performance of responsibilities.
Appreciate the Vincentian value of
- Complete a service-learning project and/or demonstrate
involvement in community or charitable service.
- Participate in experiential learning projects.