traditional print marketing campaigns give way to Internet-based
communications, marketing professionals who create new ways to
promote products and services are increasingly in demand. In
fact, the Bureau of Labor Statistics forecasts that marketing jobs
will grow 13 percent by 2018.
You can prepare for these career opportunities through the
Bachelor of Science Degree Program in Marketing at St. John's.
Offered by The Peter J. Tobin
College of Business, the 124-credit program prepares students
for marketing positions in for-profit and non-profit organizations.
Students learn the basic concepts and skills necessary to be
leaders in the field. Courses focus on such areas as strategic
planning, pricing, distribution, advertising, promotion and
cultural influences on marketing efforts.
The curriculum reflects St. John’s emphasis on providing
students with a rigorous education encompassing a strong foundation
in the liberal arts and sciences as well as a firm grounding in the
basic principles of business.
The program leverages the University's resources as a
metropolitan institution by giving students access to invaluable
for-credit internship opportunities at leading New York City-area
business organizations. This experience, in turn, is highly prized
by potential employers.
St. John’s Vincentian values are also
reflected in the program's emphasis on teaching ethical business
practices and stressing the importance of social justice in making
The Tobin College is fully accredited by AACSB International — the
Association to Advance Collegiate Schools of Business. Fewer than
20 percent of collegiate business schools in the U.S. and
Canada have attained this accreditation. Accounting students at St.
John's gain expertise in the principles and applications of
accounting, readying them for exciting careers in public and
We invite you to learn more about our courses, resources, and faculty.
A. Noel Doherty, Ph.D.
Professor and Chair