What is Public Relations?

Public Relations (PR) is the art of managing communication between an organization and its public to build and sustain positive images, messages and relationships. Helping public figures, celebrities, politicians, athletes, entertainers, non-profit organizations and corporations develop and deliver critical information to their audiences is the job of the public relations professional. Also known as the communications specialist, today’s public relations practitioners are skilled in all areas of written, spoken, visual and technological communications.

The Program in Public Relations
The career-oriented Bachelor of Science degree in public relations is interdisciplinary in nature. This degree integrates critical areas of study in communications and business in the realm of public relations and corporate communications.  The program prepares students for careers in public relations, corporate communications, marketing communications, new media writing and public communications. Students gain the knowledge and skills necessary to succeed in today’s information-rich, technologically-driven workplace. Students complete the degree program with a professional portfolio of work. The program offers placement for students in internships throughout New York in public relations, advertising and marketing firms and the corporate communications departments of organizations and Fortune 500 companies.

Faculty
St. John’s University faculty members teaching in the College of Professional Studies are established professionals and scholars in their respective specialties. The faculty teaching core classes in public relations all have advanced academic degrees and exceptional professional experience working in public relations, journalism, broadcasting, marketing, advertising and corporate communications.  Faculty members work closely with students in lecture, lab and small group classrooms to help fortify skills and visualize career goals.

Contact Information
For further information concerning St. John’s University Public Relations degree program, please contact:

Professor John DiMarco
Director, Undergraduate Public Relations Program
Bent Hall, Room 434
(718) 990-1688
dimarcoj@stjohns.edu