The Public Relations curriculum offers a solid foundation in
core business and academic skills including research, business
writing, problem solving, critical thinking, interpersonal and
group communication, information design and corporate project
management. The program combines skill-based course work in news
writing, advertising, copywriting, new media writing, presentation
design and graphic design. These skills are combined with concepts
and theories from law, ethics, business and marketing to provide a
comprehensive approach to learning the profession.
A Total Educational
Experience
The College of Professional Studies provides a full range of
extracurricular support which includes:
- An annual Career Night with recruiters from corporations and
organizations meeting with graduating students
- Frequent appearances by outstanding, professional guest
speakers
- A full array of cocurricular student organizations and active
professional societies
- The Alumni Mentoring Program where qualified students are
connected with distinguished St. John’s graduates for career advice
and guidance
Degree Requirements
The Bachelor of Science in Public Relations requires completion of
127 credits. Transfer students must complete at least 63 credits at
St. John’s to qualify
for graduation honors.
| Requirements in the Liberal Arts and
Sciences Core: (48 Credits) |
| Courses | Credits |
| Discover New York | 3 |
| Economics | 3 |
| History | 3 |
| Mathematics | 3 |
| Science | 3 |
| Speech | 3 |
| Language and Cultural Studies | 6 |
| Social Science | 3 |
| Philosophy | 9 |
| Theology | 6 |
| English Composition and Literature | 6 |
| | |
| Public Relations Major Requirements: (31
Credits) |
| Courses | Credits |
| Career Horizons | 1 |
| Introduction to Mass Communication | 3 |
| Introduction to Public Relations | 3 |
| New Media | 3 |
| Public Relations Writing | 3 |
| Public Relations Strategies | 3 |
| Seminar in Public Relations | 3 |
| Integrated Advertising Communication | 3 |
| Law of Public Communication | 3 |
| Seminar in Communication Research | 3 |
| Current Issues in Communications | 3 |
| | |
| Production Series Requirements: (6
Credits) |
| Courses | Credits |
| Media Graphics (required) | 3 |
| and, one other production course from: | 3 |
| - Survey of Television Production | |
| - Radio Production Workshop | |
| - Publication Graphics | |
| - Web Design | |
| | |
| Major Elective Requirements: (3
Credits) |
| One course from: | Credits |
| Media Copy Writing | 3 |
| Introduction to Journalism | 3 |
| Introduction to Statistics | 3 |
| Internship | 3 |
| | |
| Professional Elective
Requirements: (9 Credits) |
| In addition, three courses chosen from the
following: | Credits |
| International Communications | 3 |
| Introduction to the Criminal Justice System | 3 |
| Orientation to the Hospitality Industry | 3 |
| Survey of Human Services | 3 |
| U.S. Health Care Systems | 3 |
| Introduction to Legal Studies | 3 |
| Public and Media Relations in Athletics | 3 |
| Current Issues in Sport | 3 |
| | |
| Business Requirement: (9
credits) |
| Courses | Credits |
| Law and Business | 3 |
| Principles of Marketing | 3 |
| Principles of Management | 3 |
| Free Elective Requirement: (21 credits) | |