Managing communications between an organization and its public
is critically important in this Age of Information and the 24-hour
The effort requires individuals with a thorough
understanding of the dynamic between organizations and high profile
individuals, on the one hand, and media outlets and the
public, on the other. The effort also demands skill in writing,
presenting and fine-tuning messages for varied constituents.
This is the realm of public relations. Public relations
personnel are employed by governments, educational institutions,
nonprofit organizations, corporations, athletic teams and
The need for public relations specialists is growing and demand
for qualified personnel to handle new media outlets such as blogs,
social networking sites and Internet radio is increasing at a rapid
You can prepare for these exciting opportunities by earning
your Bachelor of Science Degree in Public Relations
at St. John’s. Offered by the College of Professional
Studies, the program prepares students for careers in public
relations, corporate communications, marketing communications, news
media writing and public communications.
Students gain the knowledge and skills necessary to succeed in
today’s information-rich, technologically-driven workplace.
Benefiting from St. John's location in dynamic New York City — the
media capital of the world — the program offers extensive
internship opportunities in public relations, advertising and
marketing firms as well as corporate communications
departments of organizations as well as Fortune 500 companies.
We invite you to learn more about the B.S. Degree Program in
Public Relations by exploring our program requirements, objectives and academic resources.
John DiMarco, Ph.D.
Assistant Professor and Director