Media Planning and Buying Track

To earn their Bachelor of Science Degree in Advertising Communications (Media Planning and Buying Track), students complete 127 credits in core, major-sequence and elective requirements, as outlined below. For more information about courses, please see the College of Professional Studies section of our Undergraduate Bulletin.

Common Core — 42 Credits

DNY 1000CDiscover New York 3
ENG 1000CEnglish Composition 3
ENG 1100CLiterature in a Global Context 3
HIS 1000CEmergence of a Global Society 3
  Modern Foreign Language Requirement 6
PHI 1000CPhilosophy of the Human Person 3
PHI 1024Media Ethics 3
PHI 3000CMetaphysics 3
SCI    1000CScientific Inquiry 3
SPE 1000CPublic Speaking 3
THE1000CTheology 3
THE1040 seriesTheology 3
THE Choose any THE elective. 3

Other Liberal Arts Requirements — 6 Credits

MTH 1009 or 1021  3
  Choose 3 credits in Social Science from any ANT, ECO, GOV, HIS, PSC, PSY or SOC including 1007, 1027, 2440. 3

Major Sequence — 49 Credits

  Choose 16 credits from COM 1100, MCC 1000, MCC 1100, COM 2600, ENG 1006, SPE 1010. 16
  Choose 24 credits from MKT 1001, ADV 2100, ADV 2301, ADV 2500, ADV 3400, ADV 3401, ADV 3402, ADV 4601.24
  Choose 9 credits from COM 2201, COM 2204, COM 2209, COM 2280, COM 2290, COM 2401, COM 2402, COM 2403, COM 3101, COM 3102, COM 4600, TVF 2402, ADV 5001. 9


Business Area — 15 Credits

  Choose 15 credits from business courses including MGT 1001. 15

Free Electives — 15 Credits

Also see the program requirements for the regular Advertising Communications track and the  Creative track.