Creative Track

To earn their Bachelor of Science Degree in Advertising Communications (Creative Track), students complete 127 credits in core, major-sequence and elective requirements, as outlined below. For more information about courses, please see the College of Professional Studies section of our Undergraduate Bulletin.

Common Core — 42 Credits

DNY 1000CDiscover New York 3
ENG 1000CEnglish Composition 3
ENG 1100CLiterature in a Global Context 3
HIS 1000CEmergence of a Global Society 3
  Modern Foreign Language/Cultural Studies 6
PHI 1000CPhilosophy of the Human Person 3
PHI 1024Media Ethics 3
PHI 3000CMetaphysics 3
SCI    1000CScientific Inquiry 3
SPE 1000CPublic Speaking 3
THE1000CTheology 3
THE1040 seriesTheology 3
THE Choose any THE elective. 3

Other Liberal Arts Requirements — 9 Credits

MTH 1009 or 1021  3
ENG1007 to 10073, not 1040.  
  Choose 3 credits in Social Science from any ANT, ECO, GOV, HIS, PSC, PSY or SOC. 3

Major Sequence — 49 Credits

  Choose 16 credits from COM 1100, MCC 1000, MCC 1100, COM 2290, COM 2500, COM 2600. 16
  Choose 24 credits from MKT 1001, ADV 2100, ADV 2301, ADV 2500, ADV 3301, ADV 3400, ADV 4600, ADV 4601.24
  Choose 9 credits from ADV 3200, ADV 5001, COM 2209, COM 2280, COM 3101, COM 3102, COM 3292, COM 4600, PHO 2201, SPE 1010. 9

Business Area — 9 Credits

  Choose 9 credits from any ACC, BLW, ECO or MGT or MKT including MGT 1001. 9

Free Electives — 18 Credits

Also see program requirements for the regular Advertising Communications track and  Media Planning and Buying track.