The B.S. in Advertising Communications prepares students to
regard advertising agencies as creative businesses that work with
clients to reach a specific audience.
The program will prepare students
to:
- Identify and illustrate the principles of advertising including
the development and history of the advertising field
- Gain a thorough understanding of the role of advertising in
society as well as the nuances of consumer behavior
- Develop expertise in the areas of copywriting, media planning,
research and account management
- Become aware of the ethical obligations and social awareness
that impact advertising