To be successful in the dynamic and fast-paced field of
advertising takes advanced skills and expertise in the areas of
copywriting, art direction and production. Advertisers are
constantly creating new and innovative ways to reach the public, so
the demand for skilled advertising executives is always high.
According to the Bureau of Labor Statistics, employment in the
advertising industry is expected to grow by 12 percent through
2018, especially for companies that specialize in digital media. In
New York City, media-related fields grew by 10,500 jobs last year,
a 6.6 percent boost and studies predict growth will remain
strong for the next 20 years.
You can prepare for this competitive field through the Bachelor of
Science degree in Advertising Communications. Offered by the College of
Professional Studies, this 127-credit program prepares students
for career opportunities as advertising account executives, art
directors, copywriters, media buyers and planners.
Students majoring in Advertising Communication may take
concentrations in the
Advertising Account Executive Track
An account executive is the liaison between an advertising agency
and its clients. To prepare for this challenging position, students
learn to analyze competitive activities and consumer trends, report
client billing, forecast agency income, develop advertising
strategies and coordinate activities among the creative, media and
Media Planning/Buying Track
Advertisements are effective only if placed in the right medium at
the right time. Ensuring this is the job of media planners.
Students learn to evaluate newspapers, radio broadcasts and other
media for optimum advertising efficiency. Students also learn to
serve as media buyers, who negotiate with media representatives to
put the approved plan into effect.
Copywriters create the copy that will reach their audience in
print, through radio or on television. Art directors develop the
visual concepts that convey the copywriter’s words. Together, they
are the creative team that actually produces trillions of dollars
in sales of advertisers’ products and services.
Director of Admission (Queens Campus)
1 (888) 9STJOHNS
Senior Associate Director of Admission (Staten Island