August 23, 2006
Queens, N.Y. -
A striking, new athletic logo that includes the acronym
“STJ” will adorn the uniforms of St. John’s
University’s 17 athletic teams this fall, part of a far-reaching
effort to strengthen the University’s on- and off-campus identity.
The bold, new look will also be spotted on game programs, team
merchandise and on St. John’s Athletics website 149.68.13.103.
The new Athletics logo is the latest step in the University’s
larger re-branding effort, inaugurated in 2001 to forge a new sense
of identity and a consistent look to St. John’s multimedia
communications.
“STJ has a storied history of its own,” said Brenda Majeski, St.
John’s Vice President of Marketing and Communications, “[it] plays
off the heritage of the baseball team, which has used it for many
years. We can own it across all media. We can protect it. The new
logo respects the past while representing the future.”
She noted that implementation of a new brand and logo
complements a resurgence in excitement for Red Storm Athletics, led
by a crop of dynamic and successful coaches like Norm Roberts
(men’s basketball), Kim Barnes Arico (women’s basketball), Dave
Masur (men’s soccer) and Ed Blankenmeyer (baseball).
The new logo has been designed by Nike, which chose St. John’s
as one of a handful of schools nationally with whom to work. The
University solicited feedback from various constituencies of St.
John’s, including alumni, students, coaches and
student-athletes.
Chris Monasch, St. John’s Athletic Director, believes that “the
reputation of the University and its athletics program will only be
enhanced by this branding effort, as the logo creates uniformity
across the University’s athletic teams and in its
merchandising.”
The new STJ logo, which was chosen over 30 competing designs,
made its debut on August 16, as the women’s soccer team took the
field for its opening preseason game.
For more information about our new look, see our FAQs.