January 25, 2012
Professor John Swan, Director of Advertising program, in the
Division of Mass Communication, was looking for a well-qualified
and industry recognized professor to teach Copywriting, he tapped
on the shoulders of George R. Newall. With four Emmys to his
credit, Mr. Newall is acknowledged as leader in the advertising
industry. His stellar stints at ABC Television, General Foods,
Exxon, GlaxoSmithKline, Block Drug, Quaker State, Ford Motor
Company, Alka-Seltzer Plus, Purina God Chow, Avis, Borg Warner,
BankersTrust, Chemical Bank, Aquafresh, Contac, Tonka Boys, etc.
speak volumes for his expertise in the field. He is a highly
regarded Co-Creative Director of McCaffery and McCall , and
Executive Producer of Schoolhouse Rock. Our students will
benefit enormously from his rich experience, and his contacts in
the advertising industry.