Credit
3 semester hours
Prerequisites
None
Course Description
The course objectives are to acquaint students with Marketing as a
force and contributor in contemporary society. The course will
introduce the students to the "marketing mix," the four major
activities of marketing; the creation of product, pricing, physical
distribution and promotion. The role of marketing and marketing
management in the operation of an economic system is studied. The
environments within which the marketing system operates and the
structure, operations, resources and variables subject to the
control of marketing executives are examined. Marketing principles,
trends and policies are emphasized.
Textbook
MKTG ( a new edition), by Lamb, Hair and McDaniel, by
Southwestern Cengage Learning, 2008. The code for the web
site comes with the text. (Students do NOT need to buy
the separate code for ThomsonNow.) ISBN 13:
978-0-324-58651-0.
Important note: Students who buy this book
used should be sure to obtain the
password code packed with the text for the textbook web site.
It comes free with new editions of the
text but may not be enclosed with used copies. The code is
needed to access much of the web site as of January 2006.
Also, the softcover or looseleaf editions have different ISBN’s but
are acceptable as long as they are the 2006 newest edition.
Please email instructor for
information.
Also note, students taking online courses get free
shipping on textbooks ordered through the
St. John's University Bookstore -- choose
‘Queens/Bartilucci/Online"’ as your campus when ordering your books
online and put the words "DISTANCE LEARNING" in
the comment section. If you encounter any problems
ordering online, please email 0065mgr@fheg.follett.com,
or call the bookstore at 718-969-6032.
Instructor
Catherine
Ruggieri (Summer 1, Fall 08)
Enroll
now