Marketing / Accounting, Bachelor of Science / Master of Science
As traditional print marketing campaigns give way to Internet-based communications, marketing professionals who create new ways to promote products and services are increasingly in demand. In fact, the Bureau of Labor Statistics forecasts that marketing jobs will grow 13 percent by 2018.
You can prepare for these career opportunities through the Bachelor of Science Degree Program in Marketing at St. John's. Offered by The Peter J. Tobin College of Business, the 124-credit program prepares students for marketing positions in for-profit and non-profit organizations. Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.
The curriculum reflects St. John’s emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.
The program leverages the University's resources as a metropolitan institution by giving students access to invaluable for-credit internship opportunities at leading New York City-area business organizations. This experience, in turn, is highly prized by potential employers.
St. John’s Vincentian values are also reflected in the program's emphasis on teaching ethical business practices and stressing the importance of social justice in making business decisions.
The Tobin College is fully accredited by AACSB International — the Association to Advance Collegiate Schools of Business. Fewer than 20 percent of collegiate business schools in the U.S. and Canada have attained this accreditation. Accounting students at St. John's gain expertise in the principles and applications of accounting, readying them for exciting careers in public and private practice.
Please see the requirement chart for the academic progression criteria in this dual degree program.
Admission requirements for the Bachelor of Science in Marketing are identical to those for any four-year bachelor of science degree in The Peter J. Tobin College of Business.
For more information about admission to this and other acclaimed undergraduate programs at St. John’s University, please contact us directly at the campus of your choice:
Admission Office - Queens Campus
Admission Office - Staten Island campus
By gaining knowledge and skills in a cross-section of marketing-related business disciplines and topics, you will develop competencies and a basic understanding of business. You will also learn how to apply your knowledge and talents effectively and to make value-based business decisions.
Students are prepared to:
- Perform economic global analyses, accounting systems control and use technology tools to achieve cost-effectiveness.
- Write business plans, determine market needs and construct integrated marketing campaigns.
- Become outstanding marketing managers who are familiar with cutting edge human resources and development theories.
Global Approach to Education
Combining service with experience in the world of micro-financing, students may participate in GLOBE. This student-managed academic program works with the University's strategic partners to provide loans for aspiring entrepreneurs who would otherwise be unable to secure loans.
Students also benefit from St. John's focus on an international academic experience. The University offers extensive study abroad courses during the academic year as well as the winter and summer semesters. Students can live and learn at St. John's Rome, Italy, campus and Paris, France, location.
The Peter J. Tobin College of Business at St. John's offers marketing students a wealth of academic resources including acclaimed faculty and the many advantages of the University's location in dynamic New York City — the financial capital of the world.
Students also benefit from St. John's dedicated New-York alumni network of business leaders, who are available to mentor and provide business contacts. Through this network and St. John's many strategic partnerships, students are able to capture for-credit internships at a cross-section of New York's leading businesses, corporations and non-profit organizations.
Marketing students enjoy the many outstanding opportunities for academic and professional growth offered through the Tobin College. For example, students compete in the annual National Student Advertising Campaign — a chance to create an integrated communications campaign and be judged by professionals in the field.
The Tobin College's Financial Information Lab boasts state-of-the-art learning tools including 29 computer workstations. Each computer offers the latest FactSet financial software. The lab provides access to Bloomberg systems as well as news, stock market information and financial data to enrich every student's business education.
Students have access to the latest financial news and information with 14 DirecTV Channels including Bloomberg 353, CNBC 355, CNBC World 357 and the Fox News Channel. Multimedia classrooms include premium audio/visual features such as wireless connectivity, laptop connectors, ceiling projectors and wall-mounted LCD screens.
The Tobin College features innovative programs such as the Executive-in-Residence Program (EIRP), which draws on the University's extensive alumni network to provide both undergraduate and graduate students the opportunity to engage in practical business consulting with real-world business and non-profit organizations.
The Undergraduate Student-Managed Investment Fund is a highly selective program that gives students hands-on experience with managing a substantial portfolio.
Students gain an academic and professional edge by joining any of St. John's more than 180 student clubs and organizations. Though each society emphasizes a particular business discipline, students in the Tobin College may join any of these student-run organizations:
- Marketing Club
- Advertising Club
- APICS, The Educational Society for Resource Management
- Economics and Finance Society
- Accounting Society
- National Association of Black Accountants
The Tobin College also offers membership in the following honor societies:
- Beta Alpha Psi: The national scholastic honor society in accounting
- Beta Gamma Sigma: The Iota Chapter of this honor society for colleges of business administration
- Omicron Delta Epsilon: The Theta Chapter of this national honor society in economics
- Sigma Iota Epsilon: The Sigma Chapter of the national honor society in management
Facilities include high-tech classrooms, laboratories and our 1.7 million-volume University Library. Our new D'Angelo Center is a five-story, 127,000-square-foot University and Student Center with classrooms, lecture halls a Starbucks and full-service food court.
Students take advantage of St. John’s location in dynamic New York City. Our faculty and Career Center have strong ties to employers and other professional and educational resources throughout the New York area. Students also make New York their classroom through innovative courses like Discover New York.