The father of modern marketing, Philip Kotler, defines the discipline as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires ... (and) defines, measures and quantifies the size of the identified market and the profit potential.”
Today’s marketing professionals can command a array of tools at their disposal with which to reach and energize their target markets. In the modern era of globalization, disintermediation and social media, however, today’s marketers must understand and deploy that arsenal to rise above the noise in a crowded marketplace.
The Department of Marketing at The Peter J. Tobin College of Business prepares students for careers in which they can utilize the skills that studying marketing can provide. The department boasts a faculty that represents a wide and deep variety of experience in teaching, research, consulting and private industry. Graduates of the program have obtained jobs in industries that include professional and financial services, retail, manufacturing, sports and entertainment, government and nonprofit organizations.
Iris Mohr, Ph.D., Chair