DAC Rm. 408, Queens Campus
Speaker: David Mendelsohn
Mr. Mendelsohn is the Corporate Research Manager at Scholastic,
the world’s largest publisher of children’s books. His
responsibilities include designing and managing a vast array of
both qualitative and quantitative research projects, supporting
various internal business units, including Scholastic’s Book Clubs
and Book Fairs, as well as promotions, corporate communications,
strategy groups, marketing and external partnerships.
His research career spans 10+ years and includes work in
advertising and brand consulting, consumer package design, customer
satisfaction, large-scale international tracking studies and
Pharmaceutical research. His clients have included Heineken,
EA Sports, Sony Playstation, Apple, FedEx, Travelers Insurance,
adidas, Continental Airlines, The Islands of the Bahamas, Dunkin
Donuts, Pfizer and much more.
Mr. Mendelsohn began his career in Market Research as an
assistant methodologist at the Center for Survey Research and
Analysis. He has since worked at NOP World (now GfK), Harris
Interactive, and Hall & Partners, before moving to the
client-side at Scholastic. He has advanced degrees in Sociology and
Survey Research from the University of Connecticut.
Date: Tuesday, November 20th,
Time: 8:30 PM - 9:30 PM
Location: DAC Rm. 408, Queens
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