1-800-Mattress CEO Speaks to Tobin College of Business Students
December 20, 2004
An Ecuadorian immigrant who created and operates one of
America's most successful new businesses shared his story with St.
John's University business students and professors at a special
seminar sponsored by The Peter J. Tobin College of Business on
Thursday, December 9th. Speaking before a packed room in Sun
Yat-Sen Hall on the Queens campus, Napoleon
Barragan - founder, president and CEO of 1-800-Mattress -
shared his observations on entrepreneurial success. He discussed
everything from his moment of recognition of the potential for
sales of mattresses over the phone in 1976 up to his current
day-to-day operation of a multi-million dollar company. Always
looking to help future entrepreneurs such as students at The Tobin
College of Business, Mr. Barragan discussed the origin, evolution
and current state of the tactics his company uses to define itself,
communicate with customers, guarantee good service from
manufacturers and distributors, effectively advertise and market
itself, and other facets of running a profitable, continually
expanding business. Entitled "Making Things Happen," the seminar
was part of the Colman Mockler Distinguished Leadership
Program.
The Colman Mockler Distinguished Leadership Program provides a
means of communicating a vital segment of St. John's University's
strategic objective – helping students learn how to balance in
their lives two critical perspectives: success and values. Dr.
Robert J. Mockler, the Joseph F. Adams Professor of Management and
The Peter J. Tobin College of Business initiated this program. It
is designed to further St. John's core values and related goals -
enabling graduates to be successful in a socially responsible way.
Colman Mockler, after whom the program is named, was Chairman and
CEO of The Gillette Company for 17 years until his death in 1991.
Colman embodied a consistent balance of deep personal values with
success in business. Mr. Mockler’s success at Gillette was most
recently chronicled in Jim Collins’ book Good to Great, a
business bestseller defining the difference between companies that
are merely “good” as compared to those that become “great”.
Previous featured speakers at the Mockler lectures have
included:
- Warren Buffet – legendary investor
and one of the richest people in the U.S.
- Alfred Zeien – Former CEO, The
Gillette Company
- Nickolas Davatzes – President and
CEO, A&E Television Networks
- Mory Katz – President and CEO,
Response Insurance
- Patrick Purcell – President and
Publisher, The Boston Herald
Napoleon Barragan exemplifies the combination of success and
values that the Colman Mockler Distinguished Leadership Program and
The Tobin College of Business pride themselves on. His success is
unquestioned, as he personifies the American Dream. With humble
roots as the son of a farmer in Bilovan, a village in Ecuador, Mr.
Barragan’s entrepreneurial drive brought him to the United States
in 1969, and by 1975 he had opened a small furniture store. In 1976
he realized the untapped potential for selling mattresses over the
phone, and Dial-a-Mattress – the first phone order mattress
operation of its kind – was born. Mr. Barragan also possesses the
visionary spirit and values for which Colman Mockler was known. His
company focuses on the needs of the customer – knowing that
although not always providing immediate rewards in the small
picture, it is the wisest business decision in the big picture. He
gives back to his community and continues to do what he spent time
doing in Colombia prior to coming to the United States, and what he
loves to do – teach. Only back then he was teaching languages,
history and other subjects and now he’s teaching future business
leaders how to follow their dreams and to find success.
View the photo gallery
from the Colman Mockler Distinguished Leadership Program.