DAC Rm. 407, Queens Campus
THIS EVENT IS CANCELLED!!!
Speaker: Gwen Radsch
Ms. Radsch is an Account Director at Ypulse, Inc. Ms.
Radsch has a strong background in both custom and syndicated
research, and has experience with both qualitative and quantitative
methodologies. At Ypulse, Ms. Radsch uses the latest
methodologies to reach youth, particularly those ages 16-24, and
find out what they are thinking, doing and saying about their
world. These insights are then used to direct youth-oriented
business for well-known clients, such as Macy's, to help them
communicate with the youth market.
Prior to working at Ypulse, Ms. Radsch worked at Alloy
Media+Marketing, as well as in the Market Research team at Maxim
magazine, helping to restructure the magazine as the world becomes
more digital. Ms. Radsch began her career in Market Research
working at two of the leading firms in custom survey research:
first at Roper ASW (now GfK), and later at Harris
Interactive. A graduate of Rutgers University, in New
Brunswick, NJ, Ms. Radsch was a double major in Sociology and
Comprised of media and insights divisions, Youth Pulse is the
leading authority on youth. We study the opinions and behavior of
tweens, teens, collegians and young adults in order to provide
news, commentary, events, research and strategy for marketing,
brand and media professionals.
Date: Tuesday, November 13th,
Time: 8:30 PM - 9:30 PM
Location: DAC Rm. 407, Queens
CLICK HERE TO RSVP FOR THIS EVENT!!