Assistant Professor of Marketing
Dr. Canan Corus recently received her Ph.D. in marketing from the Pamplin School of Business at Virginia Tech, holds an MBA from SUNY at Binghamton and a B.S. in engineering from METU in Ankara, Turkey. Prior to starting her academic career, Canan worked in the marketing division of the KOC Group in Turkey.
Her research interests include corporate social responsibility, particularly interactions of corporations and communities, as well as methods of deliberation for stakeholder participation in corporate decision making. Her research has also focused on consumer welfare, low health literacy and effectiveness of health related messages. She has also worked on individual differences regarding self-control and targeted health messages. Her teaching interests include advertising and consumer behavior.
Corus, Canan and Julie L. Ozanne (forthcoming), “Stakeholder Engagement: Building Participatory and Deliberative Spaces in Subsistence Markets” Journal of Business Research.
Brinberg, David, Paula Peter, Canan Corus, and Brandy Hampton (2009), “Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages,” Journal of Applied Social Psychology, 39 (2), 449-471.
Adkins, Natalie and Canan Corus (2009), “Health Literacy for Improved Health Outcomes: Effective Capital in the Marketplace,” Journal of Consumer Affairs, 43 (2), 199-222.
Ozanne, Julie L., Canan Corus, and Bige Saatcioglu (2009), “The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 29-40.
Corus, Canan and Julie L. Ozanne (forthcoming), “Critical Literacy Programs: Can Business Literacy be a Catalyst for Economic and Social Change?” Journal of Macromarketing.
Corus, Canan (2008), “Emotional Certainty and Health Communications,” Advances in Consumer Research, 36, 619.
Zemack-Rugar, Yael, Canan Corus, and David Brinberg (2008), “Continuing to Sin or a Reformed Sinner: An Individual Difference Measure to Assess Self Control after a Transgression,” Society for Consumer Psychology Proceedings.
Corus, Canan, Julie L. Ozanne (2006), “Sustained Consumer Fascination,” Advances in Consumer Research, 34, 679.
Ozanne, Julie, Bige Saatcioglu, and Canan Corus (2006), “Participatory Action Research as Engaged Practice: Implications for Transformative Consumer Research,” Advances in Consumer Research, 34, 20-22.
E-mail Professor Corus at email@example.com