Associate Professor
Sylvia D. Clark, Associate Professor of Marketing, earned a Ph.D. in Marketing and Consumer Behavior from City University of New York. She also holds a Master of Business Administration degree in Quantitative Analysis from New York University and a Bachelor of Business Administration degree in Marketing and Consumer Research from Baruch College. She has recently been engaged in a program of research exploring various aspects of marketing in post-Communist Hungary.
Publications:
The Mind-Body Connection: The Relationship Among Fitness Participation, Life Satisfaction, and Cognitive Age Among Mature Females, The Journal of Social Behavior and Personality.
On the Road Again: Frequent Flyer Programs and Quality of Life Among Road Warriors, The Journal of Travel and Tourism Marketing.
Perceptions and Positionings of Colleges in New York City: A Longitudinal Study of Brand Images, The Intertnational Journal of Educational Advancement.
Dr. Clark is a member of the following professional organizations: Academy of Marketing Science, American Marketing Association, American Statistical Association, American Association for Public Opinion Research, Association for Consumer Research, and the International Society for Quality of Life Studies in Marketing.
Email: clarks@stjohns.edu