SylviaClark
Associate Professor
Sylvia D. Clark, Associate Professor of Marketing, earned a
Ph.D. in Marketing and Consumer Behavior from City University of
New York. She also holds a Master of Business Administration degree
in Quantitative Analysis from New York University and a Bachelor of
Business Administration degree in Marketing and Consumer Research
from Baruch College. She has recently been engaged in a program of
research exploring various aspects of marketing in post-Communist
Hungary.
Publications:
The Mind-Body Connection: The Relationship Among Fitness
Participation, Life Satisfaction, and Cognitive Age Among Mature
Females, The Journal of Social Behavior and
Personality.
On the Road Again: Frequent Flyer Programs and Quality of Life
Among Road Warriors, The Journal of Travel and Tourism
Marketing.
Perceptions and Positionings of Colleges in New York City: A
Longitudinal Study of Brand
Images, TheIntertnational Journal of Educational
Advancement.
Dr. Clark is a member of the following professional
organizations: Academy of Marketing Science, American Marketing
Association, American Statistical Association, American Association
for Public Opinion Research, Association for Consumer Research, and
the International Society for Quality of Life Studies in
Marketing.
COURSES TAUGHT
| Subject | Number | Title |
| MKT | 150 | PRINCIPLES OF MARKETING |
| MKT | 200 | MARKETING SEMINAR |
MKT
| 203
| DYNAMICS OF CUSTOMER MOTIVATION AND BEHAVIOR |
| MKT | 206 | ADVERTISING MANAGEMENT |
| MKT | 3307 | PRINCIPLES OF RETAILING |
MKT
MKT
MKT | 3310
3311
3312 | SALES MANAGEMENT
CONSUMER BEHAVIOR
MARKETING RESEARCH |
E-mail: mailto:clark@stjohns.edu