William Ryall Carroll

Assistant Professor of Marketing

Dr. Ryall Carroll has been an Assistant Professor of Marketing at St. John’s University since the Fall of 2008, after completing his Ph.D. in marketing at the City University of New York - Baruch College. His research focuses on consumer behavior, including psycholinguistics, sociolinguistics and behavioral decision theory. Dr. Carroll's work has been published in top academic journals including the Journal of Advertising, Marketing Letters, as well in books such as Psycholinguistic Phenomena in Marketing Communications. Dr. Carroll has presented his research at prominent academic conferences including The Association for Consumer Research and Society for Consumer Psychology. He has taught Marketing at both the graduate and undergraduate level across three continents- The US, Europe and Asia. In addition to his teaching Dr. Carroll is also on the executive board of St. John’s academic honor society- Beta Gamma Sigma. Prior to pursuing his academic career, Dr. Carroll held various marketing leadership positions at NOP Worldwide Marketing Research Company and Ralston Purina Company. Dr. Carroll earned his MS in Marketing Research from the University of Texas in Arlington, and his BA in Economics from the University of Rochester.

Email Dr. Carroll at carrollw@stjohns.edu