The projects that are undertaken for the participating
organizations vary greatly. They do, however, have several
characteristics in common including the following:
- The projects focus on issues and problems that are of concern
to upper level management.
- They are broad in scope. Since participation in the EIRP serves
as a substitute for the capstone/integrative course in both the
undergraduate and graduate programs, it is vital that the projects
incorporate issues that touch on financial, marketing and
- Since one of the basic elements in the educational process
employed by the EIRP is team-based activity, it is important that
the projects have both sufficient breadth and depth to present a
challenge to such an analysis.
Among the projects that have been undertaken are the
- Develop a strategic plan for Standard & Poor's U.S. Equity
Research Services' expansion.
- Formulate a strategic plan for R.R. Donnelley's middle market
- Develop a plan to position State Bank of Long Island as the
bank of choice for women and minority-owned businesses.
- Develop a plan to facilitate Henry Shein, Inc's penetration of
the dental implant market
- Develop strategies for implementing best practices at Weiser
LLP for attracting, retaining and developing staff
- Determine how KeySpan's value can be integrated with National
Grid's current focus resulting in maximization of shareholder value
in the newly formed organization
- Develop a plan for establishing new Goodwill Industries' stores
in Queens and Staten Island boroughs