Division of Library and Information Science
and the
New York City Chapter of the American Society for
Indexing
Invite you to join us for
“
Context First
” - a forum with Brian O’Leary
FRIDAY, SEPTEMBER 28, 2012
5:00 P.M. – 8:00 P.M.
ST. JOHN’S UNIVERSITY
MANHATTAN CAMPUS
SAVAL AUDITORIUM
101 MURRAY STREET
NEW YORK, NY
5:00 PM to 6:00 PM networking and refreshments
6:00 PM to 8:00 PM presentation with questions and
answers
About the Forum
: The way we think about publishing is unduly governed by the
nature of the container – the physical book. Although demand for
digital content has grown substantially, publishers continue to
treat digital formats as a derived or secondary use. As a result,
context is truncated or excluded, reducing the degree to which
content can be discovered and consumed. At the same time, content
abundance places pressure on publishers to find new and more
effective ways to market content products. To address these several
challenges, publishers should revise their content workflows to
develop and maintain context throughout the publishing
process.
About the Author
: Brian O’Leary is a publishing veteran with 30 years of
operational, management and consulting experience. O’Leary is
founder and principal of Magellan Media, a management consulting
firm that works with association, magazine and book publishers
seeking support in content operations, benchmarking and financial
analysis. With Hugh McGuire, he is currently serving as
co-editor of Book: A Futurists’ Manifesto, currently being
published in three parts by O’Reilly Media. O’Leary blogs
about a variety of issues related to book, magazine and association
publishing from his firm’s web site www.magellanmediapartners.com.
Register Online! or Download
Registration
Form.