The Peter J. Tobin College of Business is hosting the first
event of it's 2013 Academic Lecture Series on Tuesday,
September 24 from 8:45 to 9:45 pm in the D'Angelo Center,
Room 407, Queens Campus.
"Got Milk?- What you can do with a marketing degree after
Kevin Garcia is a customer accounting manager for Ahold USA at
Acosta Sales & Marketing, a leading full-service sales and
marketing agency that provides outsourced headquarter sales, retail
merchandising, marketing, and customer support services to consumer
packaged goods companies.
In his current role, Kevin uses a variety of tools such as IRI and
Nielsen to help analyze sales lift and spending; ROI for ads, TPRs,
special events and competitive activity; and MEI forecast
management to help manage promotions and deductions. His dedicated
client is WhiteWave Foods.
Prior to his work at Acosta, he was an Account Coordinator at
LeadDog Marketing where he was responsible for daily activities to
help execute the events of clients such as WWE, Better Homes &
Garden, Cooking Channel and others.
Kevin received his B.S. in Marketing from St. John's University in
2011. He also has a minor in Social Justice.
For additional information about this guest speaker series, please
contact Dr. Ryall Carroll at
email@example.com or (718) 990-7348.