More Information

Sylvia D. Clark, Ph.D.

Associate Professor
Marketing
PhD, Marketing, City University of New York, Baruch College
MPhil, Marketing, City University of New York, Baruch College
MBA, Quantitative Analysis, New York University/Stern School
BBA, Marketing Research, Baruch College
Marketing Professor for 30+ years; industry and consulting experience from earlier years of career.

Teaching Interests

Marketing Research and Consumer Behavior

Research Interests

Learning Styles; Post-Recession Consumer Behavior; Culturally-Pluralistic Segmentation

Courses Taught

BUS
1100
INTRODUCTION TO BUSINESS
IB
3341
PRINCIPLES OF INT'L BUSINESS
MKT
600
DECISIONS IN MKTNG MGMT
MKT
2301
PRINCIPLES OF MARKETING
MKT
3311
CONSUMER BEHAVIOR