More Information

Ryall R. Carroll, Ph.D.

Associate Professor
Marketing
PhD, Marketing, Baruch College
MS, Marketing Research, University of Texas
BA, Economics, University of Rochester
Dr. Ryall Carroll has been at St. John’s University since the Fall of 2008, after completing his Ph.D. in marketing at the City University of New York - Baruch College. His research focuses on consumer behavior, including psycholinguistics, sociolinguistics and behavioral decision theory. Dr. Carroll's work has been published in top academic journals including the Journal of Advertising, Marketing Letters, as well in books such as Psycholinguistic Phenomena in Marketing Communications. Dr. Carroll has presented his research at prominent academic conferences including The Association for Consumer Research and Society for Consumer Psychology. He has taught Marketing at both the graduate and undergraduate level across three continents- The US, Europe and Asia. In addition Dr. Carroll has been recognized by the college by receiving the Outstanding Service Award 2014-2015, Teaching Excellence Award 2012-2013 and Best Practice Based Research Publication 2011-2012. Prior to pursuing his academic career, Dr. Carroll held various marketing leadership positions at NOP Worldwide Marketing Research Company and Ralston Purina Company. Dr. Carroll earned his MS in Marketing Research from the University of Texas in Arlington, and his BA in Economics from the University of Rochester.

Teaching Interests

Marketing Research
Consumer Behavior
Marketing Management

Research Interests

Consumer Judgment and Decision Making
Language in marketing communications

Courses Taught

IB
DUB
IB: DUBLIN, IRELAND
IB
3341
PRINCIPLES OF INT'L BUSINESS
MKT
DUB
MKT: DUBLIN. IRELAND
MKT
3315
PRINCIPLES OF PRODUCT MGT
MKT
3317
GLOBAL MARKETING

Select Publications

Journal Articles

Carroll, W. R., and Vallen, B. (2014). Compromise and attraction effects in food choice. International Journal of Consumer Studies. vol. 38, pp. 636-641.

Carroll, W. R. (2014). The Merits of Giving an Extra Credit Quiz. College Teaching. vol. 62,

Carroll, R., and Luna, D. (2011). The Other Meaning of Fluency: Content Accessibility and Language in Advertising to Bilinguals. Journal Of Advertising. vol. 40, pp. 73-84.

Kramer, T., and Carroll, R. (2008). The Effect of Incidental Out-of-Stock Options on Preferences. Advances In Consumer Research. vol. 2, pp. 159-160.

Book Chapters

Carroll, W. R., Luna, D., and Peracchio, L. (2007). Dual Language Processing of Marketing Communications. In: Psycholinguistic Phenomena in Marketing Communication. Lawrence Erlbaum Associates. pp. 221-246.

Keywords: 
sociolinguistics
psycholinguistics
behavioral decision theory
consumer behavior
marketing research