More Information

Leon Schiffman, Ph.D

Professor
Marketing
The Peter J. Tobin College of Business
PhD, Behavioral Science; Organizational Behavior; Consumer Behavior/Marketing, The City University of New York
MBA, Marketing, Economics, The City College of New York
BBA, Business Psychology, Pace University
Leon G. Schiffman, Ph.D., earned his doctorate in business from the City University of New York after receiving an M.B.A. from the City College of New York and a B.B.A. from Pace University. He was previously the Lippert Distinguished Scholar of Marketing at the Zicklin School of Business of Baruch College of the City University of New York. Prior to his position at Baruch, he was Professor and Chairperson of the Marketing Department at the Graduate School of Management at Rutgers University, and a member of the faculty at Pace University. Professor Schiffman is a nationally recognized expert on the behavior of the older consumer. His pioneering research on the elderly consumer, especially his studies of the psychological and sociological aspects of perceived age and innovative behavior of older consumers has been published in numerous marketing journals and frequently referenced by other researchers. He has spoken on the topic of consumer gerontology at many national and international conferences. Dr. Schiffman's research interests also include the consumer behavior dimensions of e-commerce and consumer's use of the Internet, the diffusion of consumer technology, and consumer quality of life issues. He has authored or co-authored a variety of monographs and books including Consumer Behavior, 8th edition (Prentice-Hall, 2004), a leading book on this subject. The recipient of various awards and honors, Dr. Schiffman received two awards for outstanding teaching in 1997 and 1998 and has participated in more than 50 Ph.D. dissertation committees, 25 of which he chaired. As a research practitioner with more than 25 years of business experience, Dr. Schiffman has conducted qualitative and lifestyle research for such national and international firms as AT&T, Citibank, The Hertz Corporation, Lever Brothers, Mobil Oil and Patek Phillipe.

Courses Taught

MKT
3311
CONSUMER BEHAVIOR
MKT
3321
MARKETING OF FINANCIAL SERVICE