Joan P. Ball, Ph.D
MS, Organizational Leadership, Nyack College
BA, Economics, State University of New York at Albany
Keiningham, T., Ball, J., Benoit (née Moeller) , S., Bruce, H. L., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y., and Zaki, M. (2017). The Interplay of Customer Experience and Commitment. Journal of Service Marketing. vol. 31, pp. 148-160.
Aksoy, L., Keiningham, T., Buoye, A., and Ball, J. (2017). Linking Satisfaction to Credit Card Decisions: An Application of the Wallet Allocation Rule. International Journal of Bank Marketing. vol. 35, pp. 205-219.
Ball, J., and Barnes, D. (2017). Delight and the Grateful Consumer: Beyond Joy and Surprise. Journal of Service Theory and Practice. vol. 27, pp. 250-269.
Ball, J. P., Buoye, A., Keiningham, T., and Aksoy, L. (2016). The Role of Emotions on Customer Commitment and Repurchase Intentions. In: AMA Winter Educators' Proceedings. Las Vegas, NV: American Marketing Association. pp. K-76-K-84.
Ball, J. P. (2015). Rising Every Time They Fall: The Importance and Determinants of Consumer Resilience. Advances in Consumer Research. vol. vol 43,