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Iris Mohr, Ph.D

Associate Professor
Marketing
Other, Professional Program in Screenwriting, University of California
PhD, Marketing Strategy & Consumer Behavior, City University of New York
MBA, Marketing, City University of New York at Baruch College
MA, Communication , Hebrew University
BS, Marketing, State University of New York at Albany

Dr. Iris Mohr, Chair of Marketing, earned a Ph.D. in Business Administration in Marketing/Strategy from City University of New York. She also holds an MBA from City University of New York, a Masters in Communication from Hebrew University in Israel, and a professional degree in Screenwriting from University of California in Los Angeles. Her articles appeared in publications such as: Journal of Internet Commerce, Harvard Press, Interfaces, Human Resource Management, Quality Management Journal, Industrial Marketing Management, Journal of Marketing Theory and Practice, European Journal of Marketing, Business Horizon, Journal of Product Innovation Management, and Marketing Managementas well as in other professional publications. Most recently, she is pursuing research on buzz marketing, and writing several entertainment-related academic articles and a trade book titled, Knowing Your Audience: A Market-Driven Approach to Achieving Excellence in the Entertainment Industry. Formerly, she was a Contributing Editor of The Conference Board's Quality Briefing and Membership Update, bimonthly professional newsletters. Additionally, Dr. Mohr was an Examiner of the New York State Governor's Excelsior Award Program, modeled after the prestigious Malcolm Baldrige National Quality Award for Excellence. Dr. Mohr is a member of the following organizations: The Conference Board and American Marketing Association.

Research Interests

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Courses Taught

MKT
600
DECISIONS IN MKTNG MGMT
MKT
2301
PRINCIPLES OF MARKETING
MKT
3307
PRINCIPLES OF RETAILING
MKT
3309
EVENT MARKETING
Iris Mohr, Ph.D.