More Information

Amber M. Chenevert, Ph.D

Assistant Professor
Marketing
PhD, Advertising, University of Texas at Austin
Other, Account Planning/Strategy, Miami Ad School
MA, Advertising, Syracuse University
BS, Marketing, Hampton University
Dr. Amber M. Chenevert is an Assistant Professor of Marketing at The Peter J. Tobin College of Business at St. John’s University in New York City. Dr. Chenevert is a professionally trained brand strategist who considers her knack for marketplace storytelling an asset to her current research. Her working papers involve understanding how consumers, marketers, advertisers, and other media decision makers inform consumption under both the business-to-business and business-to-consumer conditions. Dr. Chenevert holds Ph.D. in Advertising from The University of Texas at Austin; a M.A. in Advertising from Syracuse University; and a B.S. in Marketing from Hampton University. Dr. Chenevert's research consider how managers’ beliefs and perceptions influence B2B/B2C research insights, relationships, as well as marketplace diversity and inclusion. Key topic areas as it relates to marketplace diversity and inclusion involve marketing management, relationship marketing, homophily, in-group/out-group dynamics, and new business development.

Teaching Interests

Dr. Chenevert is most interested graduate and undergraduate marketing management and marketing communications strategy.

Research Interests

Managerial perceptions in B2B/B2C Marketing; marketplace diversity and inclusion involving marketing management, relationship marketing, homophily, in-group/out-group dynamics, and new business development.

Courses Taught

MKT
2301
PRINCIPLES OF MARKETING
MKT
3305
ADVERTISING
MKT
4305
ADVERTISING RESEARCH
MKT
4306
ADVERTISING PROJECT

Select Publications

Conference Proceedings

Gevorkyan, A. V., and Chenevert, A. M. Digital consumer activism: Implications for firm operations.

Keywords: 
marketplace diversity
marketing management
consumer activism
consumer empowerment
new business development