St. John's New Brand Identity

Last year St. John's University took its first steps toward developing a single-minded institutional identity and voice. The project, an outgrowth of the University's Institutional Plan, identified the need to strengthen the image of St. John's and enhance national awareness of the University's distinctive mission.

In July, following months of input from personnel at all levels, the University's new website was launched and its new logo unveiled as the initial phase of this program. The logo and website reflect the refreshed institutional positioning of St. John's, which stresses that the goal of education is not just about career preparation, but learning to make a difference in the world, an idea clearly imbedded in our Vincentian heritage. 

With these new areas in place the University's Marketing and Communications team is in the process of redesigning all University stationery and signage, business cards and recruitment materials, to reflect the new brand identity. As with the new website there is now a consistency in look and tone across all areas of the University.

The Office of Marketing and Communications recently held five sessions to explain the new policies and procedures relating to the new logo and its uses, as well as how it affects the design of all future communication materials. Further sessions are scheduled in January designed to address questions and concerns that are a natural outgrowth of the process.

Reverend Donald J. Harrington, C.M., President of St. John's, has called upon the entire University community to ensure the success of this initiative and stressed that all departments should first call upon the Office of Marketing and Communications for assistance with communication efforts.