"The Eternal City" becomes Marketing Professor's New Classroom

November 09, 2009

“Integrating different values, cultures and perspectives into an academic experience amplifies personal growth,” says William Ryall Carroll, Ph.D., Assistant Professor in St. John’s University’s The Peter J. Tobin College of Business. For the first time since joining the University in 2008, Dr. Carroll is taking his marketing expertise overseas to teach two courses at St. John’s Rome, Italy campus.

Like an ever-growing number of courses at St. John’s, both courses have an Academic Service-Learning component, which allows his students to practice and research classroom theories through community service activities in and around Rome that benefit the underserved, and to better understand course objectives.

“Academic Service-Learning enhances student learning and gives them the opportunity to put what they’ve learned into practice in order to serve those in need. Offering them the chance to do it on an international scale gives them an invaluable experience and teaches them how to effectively make an impact on the lives of the poor in today’s global society,” he explains.

Dr. Carroll points out that teaching on an international campus gives professors the opportunity to share unique experiences with their students. “Because I’m in Rome, I can have espresso with my students at the Spanish Steps while we compare the differences in consumer behavior between people in Europe and the United States.”

It was while working as a Retail Operations Manager for Ralston Purina and NOP Worldwide Marketing Research Company that Dr. Carroll’s interest in marketing research and analysis began to grow. Now, after years of working on projects ranging from the tracking of consumer shopping habits to the re-strategizing of marketing plans, he brings a wealth of marketing experience to his teaching on the Rome campus.

“Working in the field enables me to provide my students with real-life examples that I actually experienced. Instead of relying on second-hand or textbook scenarios, I am able to bring my own perspective on the industry and business practices.”

His former supervisor at Ralston Purina introduced Dr. Carroll to the idea of becoming a marketing professor. Noticing the similarities between Dr. Carroll and a friend who was a professor at Wake Forest University, his supervisor urged him to consider a career in teaching.

“My supervisor was insistent that I pursue teaching. After meeting his friend and hearing what being a college professor entailed, I grew excited by the idea of having new intellectual challenges, pursuing my own research interests and working closely with students. Teaching at St. John’s has been especially edifying as I’ve seen first-hand how the University’s Vincentian mission impacts the entire community and spreads outward.

“It’s now four years since I listened to that college professor and I am still very thankful for his advice.”