Jeff Sovern on Paid Endorsements of Medical Credit Cards
Medical Card Pays for Endorsements
By Fred O. Williams
Professional associations contacted by CreditCards.com defended paid endorsements, while legal experts said the practice is problematic, especially in the health care environment.
"I think it's troubling because medical professionals tend to build up trust," said Jeff Sovern, law professor at St. John's University. Patients might trust their provider to steer them into the best deal, without knowing that a paid endorsement influenced the provider's choice.