Web Digest

POLICY
An important internal communications vehicle, Web Digest promotes selected St. John’s events, stories and media placements, as well as announces in memoriam. Web Digest is sent out daily each morning to all employees’ University e-mail accounts with a goal to foster a strong sense of community among faculty, administrators and staff while keeping employees informed about important news and significant achievements. An archive of Web Digest postings — beginning with the current day’s headlines — appears on the University’s Intranet site. 

The following are guidelines for each component of Web Digest:

I. Event Posts: Listing Upcoming Events

Each administrative office and college is responsible for submission of its own event posts, which includes providing the content and specifying which section the post should appear (faculty, students, Staten Island, etc.). 

Posts must meet University editorial and brand guidelines (for example, no use of clip art), as defined in the St. John’s University Brand Identity Guide, and cannot infringe copyright.

Event post content must:

  • Include appropriate headline or title
  • Describe who, what, when, where, how and why
  • Include URL to link event to an academic program or department, if applicable
  • Include RSVP date, contact information and/or link to RSVP form, if applicable
  • Be proofread and approved within the college/department prior to posting

II. Web Digest Highlights: Featured Stories

The final selection of daily highlights is determined by the Office of Marketing and Communications based on the following criteria:

  • Appeal to a broad St. John’s University audience
  • Timeliness of content
  • Major appointments or policy decisions that impact all employees
  • Key internal events that draw attendance from across the University community
  • Major awards, grants or research accomplishments

Submission Requirements
To submit a digest highlight for review, please contact the marketing liaison designated for your college or office who will contact the appropriate account director in the Office of Marketing and Communications. 

Your request should include:

  • Contact Information: Please include your name and department, as well as the name, daytime phone number(s) and e-mail address(es) of who to contact if there are any questions.
  • Text: Please submit in a Word document. The content should be brief (400 words), factual and grammatically correct, and should clearly address who, what, where, why and when in the first paragraphs. Please proofread all content prior to submission; submitted copy may be edited for length, clarity and consistency with brand guidelines.
  • Photos: The area that requests the digest highlight is responsible for supplying photos. Photos should be at least 300x300 pixels (4.167x4.167 inches) and legally permitted for general use.

Duration of Run
A highlight can run for a maximum of five business days — please indicate specific dates.
Note that final dates and duration of run is at the discretion of the Office of Marketing and Communications based on timeliness as well as number and content of current highlights.

Deadlines
Once a highlight is requested, the Office of Marketing and Communication requires two business days for approval. In certain cases, an additional three business days may be needed to edit the submission. Please keep this timeframe in mind when submitting a highlight request.

Requesting Editorial Assistance
If the college/office requires our writers to develop the story, please contact your account director. Please be aware that our editorial team may need up to one month’s notice to produce a story.

Highlight Alternatives
Colleges or offices can promote their stories as news releases on their section of the Web site or as a story on their landing page, if applicable. Colleges and select offices may also wish to contact St. John’s Central.

III. In Memoriam

For more information, please contact Cathleen Dewick, Executive Secretary in the Office of Human Resources, at (718) 990-6861 or dewickc@stjohns.edu.

IV. News Clips

This section features the University’s significant media placements as determined by the Office of Media Relations. For more information, please contact Dominic Scianna, Associate Vice President of External Affairs, at (718) 990-6185 or sciannad@stjohns.edu.