In a competitive academic market, a strong brand identity fosters success. The University recognizes this in its updated Strategic Plan, which calls for “an aggressive plan” to market “the value of a St. John’s education.”
A revitalized Office of Marketing and Communications is leading the effort. Under its new Vice President, the department has launched a thorough review of St. John’s “brand” — the first appraisal in more than a decade and a Strategic Plan directive. The office also is conducting a comprehensive redesign of the University’s Web site. It includes a new Content Management System (CMS); a clearer, more intuitive approach to navigation and architecture; and a design interface that gives students a virtual experience of St. John’s campuses, people and services. Meanwhile, the office is strengthening its role as the University’s internal marketing agency. New creative and administrative staff are enhancing the area’s traditional strengths in editorial, graphic and Web services. Partnering with the academic and administrative units of St. John’s, the Office of Marketing and Communications promotes the achievements of the University and its varied constituents.