In a competitive academic market, a strong brand identity
fosters success. The University recognizes this in its updated
Strategic Plan, which calls for “an aggressive plan” to market
“the value of a St. John’s education.”
A revitalized Office of Marketing and Communications is leading
the effort. Under its new Vice President, the
department has launched a thorough review of St. John’s “brand” —
the first appraisal in more than a decade and a Strategic Plan
directive. The office also is conducting a comprehensive redesign
of the University’s Web site. It includes a new Content Management
System (CMS); a clearer, more intuitive approach to navigation and
architecture; and a design interface that gives students a virtual
experience of St. John’s campuses, people and services.
Meanwhile, the office is strengthening its role as the University’s
internal marketing agency. New creative and administrative staff
are enhancing the area’s traditional strengths in editorial,
graphic and Web services.
Partnering with the academic and administrative units of St.
John’s, the Office of Marketing and Communications promotes the
achievements of the University and its varied