St. John's University New York Campuses Closed

Due to the icing and unsafe driving conditions, all St. John's University's New York campuses will close today, Thursday, March 5.

About the SJU Brand

The Office of Marketing and Communications introduced St. John's University’s new branding platform and graphic identity in January 2014—culminating a broad-based effort to identify and more vigorously promote the University’s distinctive strengths.

The new brand and visual identity incorporates data and insights collected during a yearlong research study by the Office of Marketing and Communications.

The institution-wide effort began in the summer of 2012, targeting various SJU audiences comprising some 3,000 participants from the following constituencies in individual interviews, focus groups, and surveys:

  • Current undergraduate and graduate students
  • Prospective undergraduate and graduate students
  • Alumni
  • Faculty and staff
  • Guidance counselors
  • Administrators and faculty at peer institutions

Based on this research, five brand chapters were identified that define the St. John's experience. To support this messaging, a multimedia advertising campaign was developed to roll out over a three-year period.