About the SJU Brand
The Office of Marketing and Communications introduced St. John's University’s new branding platform and graphic identity in January 2014—culminating a broad-based effort to identify and more vigorously promote the University’s distinctive strengths.
The new brand and visual identity incorporates data and insights collected during a yearlong research study by the Office of Marketing and Communications.
The institution-wide effort began in the summer of 2012, targeting various SJU audiences comprising some 3,000 participants from the following constituencies in individual interviews, focus groups, and surveys:
- Current undergraduate and graduate students
- Prospective undergraduate and graduate students
- Faculty and staff
- Guidance counselors
- Administrators and faculty at peer institutions
Based on this research, five brand chapters were identified that define the St. John's experience. To support this messaging, a multimedia advertising campaign was developed to roll out over a three-year period.
In Fall 2014, the Office of Marketing and Communications launched the second round of television, radio, print, outdoor, mobile and online ads underscoring key aspects of the St. John’s University experience, grounded in the findings of the market research study performed in 2012. This campaign runs from September 1, 2014, to January 4, 2015.
SJU television commercials can be viewed on cable channels including NY1, AMC, Bravo, ESPN, HGTV, MSG, TNT, TBS, Nickelodeon, USA, MTV, and VH1.
Print ads are inserted in The New York Times, The Chronicle of Higher Education, Catholic New York, and Commonweal Magazine.
Transit ads appear on Metro-North Rail Road and Long Island Rail Road on both station platforms and inside train cars.
Billboards display SJU ads on the Long Island Expressway near the entrance to the Queens Midtown Tunnel and on the Manhattan side of the Ed Koch Queensboro Bridge.
Online ads are featured in more than 2,000 websites, including NYTimes.com, Chronicle.com, InsideHigherEd.com, and Catholic.org, as well as on the internet radio site Pandora.com.
This campaign is also targeting potential students and alumni in the Miami, FL, market through a series of radio, print, mobile and online ads in both English and Spanish. Radio commercials are running on WFEZ-FM, WEDR-FM, and WAMR-FM, WHYI-FM, WPOW-FM and WXEG-FM while print ads appear in the Florida Catholic, Miami Herald and el Nuevo Herald. Online ads appear on FloridaCatholic.com, Facebook, About.com, and local news websites. Mobile ads appear on a network of sites on the devices of individuals around targeted high schools and community colleges.
St. John's University launched television, radio, print, outdoor, and online ads in a variety of venues to promote the pillars of our new brand: Academic Excellence; Faith, Service, and Success; A Global City and a World Campus; An Alumni Network of 170,000; and New York City’s Team. The media campaign ran from Monday, January 20, 2014, through April 2014.
Viewers could catch SJU television spots on WABC (Channel 7), WNBC (Channel 4), WCBS (Channel 2), WNYW-FOX (Channel 5), WNET (Channel 13, Public Television), as well as cable channels including NY1, AMC, BRAVO, Food Network, HGTV, History Channel, MSG, Travel Channel, E!, ESPN, ABC Family, FX, ID, MTV, USA.
Print ads appeared in The New York Times (Education Life), The Chronicle of Higher Education, The Educated Observer, Catholic New York, The Tablet, Commonweal Magazine, and America Magazine.
Radio ads ran on WNYC 93.9 FM/AM 820 (Public Radio), WFUV 90.7 FM (Public Radio), WBBR 1130 AM (Bloomberg Radio), WHTZ 100.7 FM (Z100), and WNOW 92.3 FM.
Billboards displayed SJU ads on the Long Island Expressway near the entrance to the Queens Midtown Tunnel and on the Manhattan side of the Ed Koch Queensboro Bridge. Commuters could see transit ads on Metro-North and Long Island Rail Road.
Online ads appeared on a network of education and news sites including, Chronicle.com, InsideHigherEd.com, Education.com, Merriam-Webster.com, HotChalk.com, Scholarships.com, Education.com, NYTimes.com, ABCNews.com, Accuweather.com, Biography.com, History.com, Cny.org (Catholic New York), Catholic.org, Commonwealmagazine.org, and Americamagazine.org.
Academic Excellence Without Bounds
At St. John’s University, we’re on a mission—to give talented students from all walks of life a personal and professional edge with an outstanding education that builds on their individual abilities and aspirations. Our commitment is evident in the success of our students, including a record 10 Fulbright Award winners in 2013 and the St. John’s Mock Trial Team, which has beaten competitors from top universities across the country. This excellence is also reflected in the students who manage St. John’s GLOBE Microloan Program for entrepreneurs in developing countries. Our faculty demonstrate it through their rankings among The Princeton Review’s top 300 professors in the country, and as educators engaged in field research that they share with students in the classroom. St. John’s offers more than 100 traditional and unique majors, from pharmacy and philosophy to sport management. Whatever major they choose, our students are guided by faculty and staff who support them every step of the way to achieve scholastically and graduate—then move on to successful careers or further academic studies. At SJU, we make it possible for our students to excel without bounds.
Faith, Service, and, Success
Can you do well in life while being a force for good? You can, and our graduates do. Whatever their profession—doctor, lawyer, CEO, teacher, entrepreneur, or advocate for those in need—St. John’s alumni use their time and talents to make our world a better place. As a Catholic and Vincentian university, faith is an integral part of this effort—we encourage our students to strengthen theirs, and at the same time, value, respect, and support all religious traditions. As a vibrant faith community, we offer students a chance to pray, serve, and find meaning in their college experience. We are dedicated to the example of St. Vincent de Paul, who based his ministry on helping those in need. Last year, our students logged 96,833 service hours, in 125 city agencies and at 11 sites on four continents. Gaining direct, shared experience through helping others, students are uniquely prepared for lives as ethical leaders—in whatever career path they choose. That’s why St. John’s is among the select few colleges and universities admitted with distinction to the President’s Higher Education Community Service Honor Roll. Faith, service, and success—they are central to the SJU experience.
The Power of a Global City and a World Campus
To make a difference in the world, you have to embrace it. At St. John’s, we give our students a global home base that starts in New York City—one of the most multicultural centers in the world. And this global presence carries over and permeates our four New York campuses—U.S. News & World Report ranked us fourth among America’s top-10 universities for ethnic diversity. New York City offers our students the ultimate cultural immersion in the arts, the quintessential laboratory for research in any field, and a limitless host of internships in business or nonprofit services that may begin in the city, but then take our students around the country and beyond. SJU is also a springboard for semesters at the University’s Rome campus and Paris and Seville locations, or study abroad learning and service opportunities on almost every continent. At St. John’s University, we don’t just send our students abroad—we provide them with a global campus that allows a seamless SJU college experience from location to location.
An Alumni Network That Opens Doors
Confident, goal-driven, ethical—these are qualities our students have in common that lead to the trademark personal success of St. John’s graduates. And in New York City, an undeniable commerce, communications and cultural capital, this University has a wide and deeply connected network of more than 80 percent of its 160,000 alumni working in the area, across every industry imaginable. These alumni seek out our students to intern and work for their companies. In a recent study, 96 percent of company recruiters ranked our graduates among the best of the best. The Wall Street Journal has listed St. John’s among the top 100 colleges in the country “most likely to help students land a job in key careers and professions—areas that are growing, pay well, and offer high levels of satisfaction.” And of 554 colleges and universities in Bloomberg Businessweek’s “Payscale Survey,” St. John’s earned high marks as an outstanding “return on investment” whose graduates are top earners. In short, SJU alumni have achieved success in virtually every field—and they share that success with fellow graduates to ensure that our vast alumni network continues to make a difference in the world.
New York City’s Team
For more than a century, St. John’s University has had a storied athletic tradition. With over 1,700 total wins, our men’s basketball team is ranked seventh among all teams, with the most victories in the NCAA. But our athletic success goes beyond just basketball. Some of today’s Olympic heroes are men and women from our fencing squad and track and field team. You’ll also find Johnnies gracing the courts of the NBA and WNBA, the diamonds of the MLB, and the links of the PGA. With 17 Division I BIG EAST men’s and women’s teams, a home court also known as Madison Square Garden, and a record high number of student-athletes named to the BIG EAST All-Academic team, St. John’s is New York City’s team in more ways than one. SJU athletic champions go on to be the doctors, lawyers, executives, teachers, artists, and leaders of this great city, because they’re as driven in life as they are on the court and field.
St. John’s logo features a contemporary treatment of the historic crest, a central element of SJU’s institutional identity and unwavering mission as a Catholic and Vincentian institution of higher learning.
The redesigned crest restores the original blue and red, liturgical colors evoking the “Blessed Virgin and the Humanity of Her Divine Son.” The white cross at its center further identifies Christ as the foundation and model for a moral, ethical character, as does the motto Ecce Agnus (“Behold the Lamb of God”), recalling St. John the Baptist’s testimony to the divinity of Christ.
The fleur-de-lis symbolizes France, homeland of St. Vincent de Paul. The heart represents his commitment to charity. The escalloped shell—an ancient symbol of the sacrament of baptism—signifies St. James the Greater, titular of the cathedral of the Diocese of Brooklyn, where the University was founded. The shell also recalls a Native American name for Long Island: “Sewanhacky” (“Island of Shells”).
Especially prominent is the banner encircling the lower half of the crest. It bears the motto “Educatio Christiana Animae Perfectio” (“Christian education perfects the soul”), a testament to the ethos that guides SJU.